What does a giraffe have to do with a Start Up business? A giraffe’s heart is 2 feet long and weighs about 25 pounds. A giant heart and that is why it is the symbol of YEMA, a big hearted start up in Tiburon CA.
Yema Khalif, from Kibera slums (the largest slum in Africa) and co-founder/partner, Hawi Awash, a refugee from Ethiopia, met while attending university in California. Now they are educating orphaned children through their fashion start up YEMA. They donate 20% of all their sales to a scholarship fund for refugee children in Ethiopia. Their opportunity to have an education inspired them to give back to other refugee children.
Ethiopian symbols dance through their clothing. My new pullover has symbols of love, equality, and even a coffee pot that is a symbol of love and friendship. The colors and designs are full of life just like Hawi and Yema.
The unemployment numbers are bleak for our nation. Yet, there is something so inspirational about two people starting up a clothing store in a tiny town like Tiburon. You just can’ help but get curious, catch their enthusiasm for their vision, and commit to their venture. They opened just weeks before the shut down in California. Their doors are open now and I’m hoping that people all over the world will notice their big hearted energy. Even in a pandemic these two are trying to make the world a better place.
It’s good to notice success stories in this current economic climate. Supporting big hearted local businesses is something I can do to make a small difference.
Check out their website.I really do think wrapping my feet in love filled giraffe socks is putting a little more skip in my step this week. Try them out and support a child in Ethiopia.