What comes to mind when you think of “torchbearers” lighting the path for the “travelers”? Science fiction? A fantasy novel? How about a guide for organizations undergoing change?
Nancy Duarte and Pattie Sanchez use story telling constructs in their new book Illuminate to outline a compelling toolkit for “torchbearers” (leaders advocating for organizational change).The authors use the “journeyscape” metaphor to provide readers with tools for building a shared common purpose, also known as “collective effervescence.”
Duarte and Sanchez share multiple case studies from Duarte Inc. to illustrate their “Dream, Leap, Fight, Climb and Arrive” stages. Each stage follows the arc of a well crafted story and engages readers as both torchbearers and travelers in creating collective effervescence.
“Collective effervescence” was first coined by nineteen century French sociologist Émile Durkheim. This concept is rooted in the concept of building a shared common purpose. Many leadership books explore this topic and Duarte and Sanchez’s masterful story telling leaves the reader with specific tools for building common purpose. Illuminate is a beautiful book with exceptional illustrations in change management and leadership.
This must be the month for reading about shared purpose because I found myself reading both Illuminate and The Greater Good. Dabbling back and forth between the two books allowed me to see collective effervescence through multiple lenses.
The Greater Goal: Connecting Purpose and Performance by Ken Jennings and Heather Hyde of Third River Partners also illustrates collective effervescence. These authors use the story telling analogy to illustrate their serving leader model.
Both books give tools and insights into how to build collective effervescence. Illuminate guides you through case studies to equip you with tools for being the torchbearer. The Greater Goal walks you through the personal and organizational transformation that emerges when collective effervescence is achieved. Either book will get you started on your “Journeyscape”.
What’s your first step on your journeyscape?